Why Video Marketing is the Future of Inbound Promotion
The addition of video on a website’s landing page boosts conversions by about 80 percent, a Hubspot report suggests. What’s even more impressive, after watching a video clip, 64 percent of consumers are much more likely to buy a product.
These are just two of the statistics that prove video marketing could be the future of inbound campaigns. Since visual information is interpreted by the brain much faster than text and it often provokes an emotional response, the effectiveness of video-based campaigns happens to be incredibly high.
Gone are the days of traditional ads. Today, prospects want to get something valuable and entertaining from their interaction with companies. This is the main reason why 80 percent of internet users recall a video that they’ve watched online over the past 30 days and 75 percent of online video clip watchers have interacted with a promotional video.
There are several other reasons why video marketing is the future of online promotion. Suitable for both startups and large corporations, this form of advertising has a lot to bring to the table.
It Gives You Competitive Edge
Many small companies that try to make it in a highly competitive niche find it very difficult to get established. Larger players usually have much bigger marketing budgets and a large creative team behind every campaign.
Video advertising makes it possible for small businesses and startups to deal effectively with the competition.
Size doesn’t really matter in the world of establishing a solid online presence. It’s much more about creativity and finding the right target audience. Addressing the audience in the right way builds a relationship and establishes an emotional connection that’s the foundation of building a loyal clientele.
As already mentioned, effective videos don’t have to be expensive. Some viral content has been filmed with a phone. If the idea is good enough and it resonates with the crowd, the video will be watched. This is the main reason why guerrilla marketing has become so popular and why it’s managed to create a level playing field for all kinds of businesses.
It’s also great to point out that video marketing is evolving all the time. Live streaming, social media like Periscope and personalization opportunities can boost the ROI of such campaigns even further. As long as you’re willing to embrace innovation and experiment with inbound promotion, chances are that you’ll get the results that you’re hoping for.
Please note that Video Marketing goes quite well with all our other SEO services or just as a stand-alone lead gen technique!