What Is Link Building?
Back Link building is the process of creating niche, location and authority relevant links on other high domain authoritative, trustworthy websites (such as The Huffington Post), so that they point back directly to your website with the goal of increasing its rankings by developing and growing the authority of that particular site.
Before Google and other search engines rank your website, it will first take a look of how frequently other websites are linking back to your site and how relevant those websites are in their eyes. Although these factors are known as off-page factors, they are equally as important as the on-page factors.
This step is essential to getting high organic search engine rankings.
The more websites that link back to your website, the higher your website ranks on search engines. But it all depends on the ”quality” of those links and the ”relevancy” of those links. They should have niche and location relevancy. And the DA (domain authority) of where the links come from is crucial. We do not want or need spammy, crappy or scammy low DA quality backlinks. This will hurt you for sure.
And we’re sure that isn’t something you would want for your presence online. Having no other websites mention or talk about yours is like the lonely high school kid that has no friends.
This is why it’s crucial that you master the process of building high-quality links. If you can frequently have other external websites to link to yours it can truly result in you having an uncompetitive advantage over your competition.