What they can do, though, is build trust for your domain name and your brand, increase the traffic that you get, hopefully, as a result of that, and slowly grow your brand. They’ll provide you with detailed reports of their efforts, and show you what they’re doing on Google Analytics so that you can get an idea of how your campaigns are going. They’ll meet with you regularly and review those campaigns, and come up with a plan of action – keywords to target, and sites that are worth getting your name seen on. They will use a number of SEO tools to research different keywords, investigate your rivals, and promote your site to both desktop and mobile users. They’ll generate reviews, and they’ll partner with other sites that are related to – but not in competition with – yours.
You may think that it would be cheaper to outsource to a foreign SEO agency, and for some work that could well be the case, but a Boston SEO Agency can help you to reach more people that will be more likely to convert into paying customers. When you deal with international agencies, you lose the personal touch and you lose out on the local knowledge – which can be invaluable for article marketing, sponsorship deals, promotion on local directories, and other highly targeted marketing strategies.
Ask fellow small business owners who they used for marketing – including people who operate in other niches. This is one area where word of mouth truly is a useful tool – the SEO agencies that contact you aren’t necessarily the best ones to work with – but the ones that you find easily online have proven – quite clearly – that they know what they’re doing, and that they can deliver good ranking results. Follow up on some testimonials to make sure that the rankings you’re seeing are long-lasting ones, and that customers from a year or two ago are still happy with the service they were given.
Rob McDonagh Boston SEO Expert